Jay Jays Dance Off 3D
In support of the Dance Off 3D online campaign for Jay Jays, Visual Jazz were also tasked with extending the experience promoting the new winter range and integrating the goodness into all Jay Jays stores.
Shot the same day as the video production on-location in a Melbourne warehouse, we recruited the talents of commercial photographer Gerard O’Connor to capture the hand-selected professional dancers cast from a series of auditions.
With a theme of urban warehouse and 3D space, each of the dancers were composed into a series of posters and window hangers, then converted into 3D (or anaglyphic images) through post production. The result was featured in over 200 stores across Australia, New Zealand and South Africa.
Read more @ VJ Blog
Role: Art Director / Designer
Made @ Visual Jazz
Press: The Inspiration Room, Campaign Brief, Banner Blog, Australian Creative
Recognition: FWA Site of the Day, Creative Showcase, MIXX Awards
Window Concept & Instore Photos
Window Hangers
In-store Posters
In-store Price Points
Behind the scenes on-location (Video produced by Jay Jays)
Shot the same day as the video production on-location in a Melbourne warehouse, we recruited the talents of commercial photographer Gerard O’Connor to capture the hand-selected professional dancers cast from a series of auditions.
With a theme of urban warehouse and 3D space, each of the dancers were composed into a series of posters and window hangers, then converted into 3D (or anaglyphic images) through post production. The result was featured in over 200 stores across Australia, New Zealand and South Africa.
Read more @ VJ Blog
Role: Art Director / Designer
Made @ Visual Jazz
Press: The Inspiration Room, Campaign Brief, Banner Blog, Australian Creative
Recognition: FWA Site of the Day, Creative Showcase, MIXX Awards
Window Concept & Instore Photos
Window Hangers
In-store Posters
In-store Price Points
Behind the scenes on-location (Video produced by Jay Jays)